DESIGN BRIEF
Create an unique brand mark that sets “Sharcore Constructions” apart from their opposition.
New logo design is to be; bold, eye-catching and clearly identifiable from a distance. The design needs to be versatile as vehicle signage must work on both light (White) and dark (Charcoal) coloured vehicles & trailers.
It was suggested to keep existing corporate colours of; Orange, Black/Grey & White although, consideration will be give to other colour options if presented. The design and/or elements of the design need to work as social media icon for consistent branding. EG. Facebook Circular Icon
Consideration to be given to the fact that 'Sharcore' is sometimes referred to as 'Share-Core'.
The Solution
The new, ‘Sharcore Constructions’ logo has been designed to be clean, bold and easily recognisable. Using clean lines and striking colour creates impact. A ‘house’ icon was designed to add a visual element that is easily identifiable. Also splitting the word Sharcore helps readability of the words ‘Shar’ and ‘Core’ hopefully reduce the misinterpretation of ‘Share-care’.
The design is strong, bold and versatile which works well on both light and dark backgrounds.
SHARCORE Website: http://sharcore.com.au/